The same roofing company at three budgets. Starter covers a complete site with inspection requests by phone and form. Professional adds online booking, a project gallery, and financing information. Premium adds an instant estimate calculator, a storm-damage and insurance section, and a 24/7 AI assistant.
Starter · Get found
$399
+ $49/mo · or $0-down at $89/mo yr 1
- One-page site — services, process, reviews, FAQ
- Photo hero + trust stats, six service sections
- Free-inspection form + 24/7 emergency call bar
- Reviews, hours, service areas, tap-to-call
- Straight-answer FAQ homeowners actually ask
- SEO + schema, cookie basics, 90+ speed
- 3 content updates/mo by text
Professional · Get booked ⭐
$899
+ $69/mo · or $0-down at $149/mo yr 1
Everything in Starter, plus…
- Adds gallery, financing & online booking
- Embedded booking widget (try it)
- Review request system + Google review CTA
- Google Business Profile setup
- Six-project photo gallery + financing section
- 5 content updates/mo
Premium · Run on autopilot
$1,799
+ $119/mo · or $0-down at $269/mo yr 1
Everything in Professional, plus…
- Adds instant quote engine + storm & insurance
- Video hero
- "Gablecrest Assistant" AI — 24/7 (talk to it)
- Instant roof quote calculator (try it)
- Deposits & payments — via the roofer's own Stripe
- Visitor recordings + priority support · 10 updates/mo
Why this matters for a trade specifically: one roofing job is worth $10,000+. If this site wins one job a year it has paid for itself many times over — and the instant quote calculator captures leads at 2 a.m. that phone-tag loses. In most local markets, no competitor has one.
Every tier includes
Mobile-first build · hosting + SSL + domain connection · contact form + tap-to-call · hours/map · review display · social links · SEO foundations + schema · cookie basics · 90+ PageSpeed guaranteed · content updates by text (3/5/10 by tier) · nothing to hack, nothing to break — no plugins, no database.
Trades add-ons worth adding
- AI Assistant on lower tiers — $299 + $49/mo (it's included in Premium)
- Monthly blog content — from $99/mo (what Google feeds on)
- Local listings setup — $249 one-time (Google, Bing, Apple Maps, Yelp + more, corrected everywhere)
- Quote calculator on lower tiers — $349 (included in Premium) · Bilingual French site — +40% of setup
- Promo video — from $199 · Logo & branding — $249 · Email marketing — $199 + $99/mo
Related reading
Roofing Website Cost in 2026: What Roofers Actually Pay
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