The same plumbing company at three budgets. Starter covers a complete site with a 24/7 emergency call path. Professional adds online booking and flat-rate pricing display. Premium adds a water-heater estimator, a Protection Plan program, and an AI assistant.
Starter · Get found
$399
+ $49/mo · or $0-down at $89/mo yr 1
- One-page site — services, flat-rate prices, licence, FAQ
- Hero + trust stats: 306A · WSIB · $2M insured
- Dual-path hero: emergency call + flat-rate form
- “From $” transparent pricing + reviews
- Burst-pipe, water-heater & licence FAQ owners actually ask
- SEO + schema, cookie basics, 90+ speed
- 3 content updates/mo by text
Professional · Get booked ⭐
$899
+ $69/mo · or $0-down at $149/mo yr 1
Everything in Starter, plus…
- Adds work gallery & service-window booking
- Embedded booking widget (try it)
- Review request system + Google review CTA
- Google Business Profile setup
- Six-photo tidy-trade gallery
- 5 content updates/mo
Premium · Run on autopilot
$1,799
+ $119/mo · or $0-down at $269/mo yr 1
Everything in Professional, plus…
- Adds water-heater estimator + Protection Plan
- Video hero
- "Wrenmoor Assistant" AI — 24/7 (talk to it)
- Instant water-heater & sump estimator (try it)
- Deposits & payments — via the plumber's own Stripe
- Visitor recordings + priority support · 10 updates/mo
Why this matters for this trade specifically: a third of plumbing searches are emergencies where the visitor decides in minutes — dual-path design wins that moment, and the Protection Plan turns one burst pipe into a customer for life. Flat-rate-in-writing is the trust signal this trade’s buyers are actively told to demand.
Every tier includes
Mobile-first build · hosting + SSL + domain connection · contact form + tap-to-call · hours/map · review display · social links · SEO foundations + schema · cookie basics · 90+ PageSpeed guaranteed · content updates by text (3/5/10 by tier) · nothing to hack, nothing to break — no plugins, no database.
Trades add-ons worth adding
- AI Assistant on lower tiers — $299 + $49/mo (it's included in Premium)
- Monthly blog content — from $99/mo (what Google feeds on)
- Local listings setup — $249 one-time (Google, Bing, Apple Maps, Yelp + more, corrected everywhere)
- Quote calculator on lower tiers — $349 (included in Premium) · Bilingual French site — +40% of setup
- Promo video — from $199 · Logo & branding — $249 · Email marketing — $199 + $99/mo
Get your free preview — see YOUR trade like this in 48 hours